Link: http://century-club.com/blog2.php/2009/08/24/it-s-really-so-simple

People like Frank Luntz teach people like Sarah Palin how to use well-chosen words, expressions, analogies, metaphors and diatribes to emotionally re-characterize our understanding of a particular issue in order to sway public support to bias a particular policy in such a way that gives some individual, group or organization some kind of political and/or corporate advantage, usually resulting in a redistribution of both power and wealth from the most needy to the most greedy of our society.

Andy Lubershane made the video below using very simple language and clever imagery to make a pretty clear argument against the for-profit health insurance option, and for a not-for-profit universal health care system. See if you don't agree.